The Evolution of the MD Anderson Logo - 100101


The Evolution of the MD Anderson Logo

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Description: - The logo is central to MD Andersons brand. It is how other people perceive our institution and what we do, and encompasses all the attributes that make us distinctive.

The recent evolution of the logo integrates our Making Cancer History® tagline and the images made familiar through our strike-through campaign, in which survivors tell their cancer stories and draw a red line through their cancer type to symbolize triumph over the disease. The logo now includes a red line through the word "Cancer," as a visual expression of our mission.

The intent of our updated logo is to make clear to all those who touchMD Anderson the commitment to this mission and the optimism of being on the cusp of making major advances toward reaching it.
Shared By : mdanderson
Posted on : 05/28/10
Added : 9 years ago
Category : Other